Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. Millennials spend more time on a mobile device than they do watching live television ( source ). 50% of B2B queries are made on a smartphone ( source ). It’s tough to name a marketing tool more powerful than the mobile phone. Let’s get into it!

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

SocialPilot

JANUARY 14, 2024

You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? Millennials make up 20.4% There are 180 million senior-level influencers. Linkedin is constantly redefining its position in the market.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. Another report predicted that 10% of Fortune 500 enterprises would invest in AI-supported digital content creation. However, with 5.16

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Great to be here.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Buffer

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

Because it is the only hurdle that stops the online users from buying online, especially when time is of the essence. Because it is the only hurdle that stops the online users from buying online, especially when time is of the essence. Businesses are looking for new ways to solve the eternal mystery called a customer. The time is NOW.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Great to be here.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Great to be here.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Content Standard

JANUARY 30, 2016

Whether buying for a company or buying for themselves, most customers reach for the same thing before they make their purchase: their mobile device. Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage. Why B2B Mobile Is on the Rise.

Mobile Marketing 40

Mobile Marketing B2B Marketing Trends B2B 40

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Curious about where things are heading?

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

SnapApp

AUGUST 31, 2017

. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . METHODOLOGY. FINAL RESULTS (PLUS EXPERT OPINION).

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content. Testimonial.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Influencer Marketing Hub ) Global internet advertising is expected to see a CAGR of 17.2% WebFX ) The average Google CPC is $1.16.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3

Statistics 157

Statistics Video Marketing Planning Business 157

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Well, compiling the right data is the best way to go.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Unbounce

JUNE 23, 2023

What if an AI were tasked with, say, destroying the human race? ( Check out the episode to get answers to those questions and much more, including whether marketers will need to figure out how to create content that AI likes (would you like some extra metadata sprinkled on that?) Garrett is our content lead.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3

Stats 65

Stats Video Marketing Enterprise Management Planning 65

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. You did the research. You wrote the plan.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Televerde

OCTOBER 30, 2019

Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. We’re talking numbers, baby – and frankly, I think marketing content could use more of them. On content marketing: 1. Unsplash, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

JANUARY 2, 2020

A 2019 Global Digital Ad Trends study concluded that digital advertising single-handedly drove the expansion in total media ad spend across the globe, majorly influencing the paid search trends. The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Read more: Pay-Per-Click & Why You Need It Today.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Get A Free Consultation.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling. Influencer marketing. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

JULY 27, 2021

Digital Source Tracker gives marketers the tools they need to make data-driven decisions and to invest their budgets into initiatives that will ultimately boost their company’s bottom line,” says Bonnie Crater, President and CEO of Full Circle Insights. “ For more information got to fullcircleinsighs.com. About Business Intelligence Group.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

MAY 5, 2021

An April 2021 Washington Post-ABC News poll found that a quarter of women say they’re worse off financially now than a year ago. The situation is even more dire for women of color, with 27% of non-white women saying they’re worse off now vs. 18% of white women. The report predicts it will take 61.5 The report predicts it will take 61.5

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Artificial Intelligence.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Full Circle Insights

JULY 8, 2022

Funnel Metrics from Full Circle Insights provides full visibility into the marketing and sales funnel, and B2B marketers who use it are able to align their activities more closely with sales around CRM data and significantly improve process efficiency. Funnel metrics can also help B2B marketers who use an account-based marketing strategy.

Account Based Marketing 52

Account Based Marketing Sales Management Marketing Attribution Lead Ranking 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. SEO Brought Content Discovery to New Level. By Dom Nicastro.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Full Circle Insights

JANUARY 26, 2021

Agile is becoming a dominant marketing strategy, but most practitioners say their approach and processes are “still maturing,” the State of Agile Marketing Report found. Originally posted on MarketingProfs. Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

MARCH 19, 2021

The pandemic brought in-person events to a screeching halt, which was especially jarring for B2B teams that rely on tradeshows and conferences to generate leads. This is a challenging time for marketing departments everywhere. There was a huge shift to digital channels. There were marketing budget cuts at many companies.

Lead Ranking 80

Lead Ranking Sales Management Marketing Attribution Planning 80

Full Circle Insights

MAY 12, 2021

It’s time for B2B companies to strategically evaluate the changes they made during the pandemic and decide what to keep and where to reverse course. Ford says its office staff will move to a “flexible hybrid work model” in July, with people doing focused tasks from home and coming into the office for projects that require teamwork.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59